sulfate and silicone free
natural ingredients
Fórmulas ancestrales adaptadas al cabello moderno
¿Ya sabes cual es nuestro primer lanzamiento?
Our Ingredients
Ancestral formulas adapted for modern hair. No mysteries.
Fig. 1. Aloe Vera
Deeply hydrates and soothes the scalp. Its natural gel penetrates the hair fiber, providing softness, elasticity, and a healthy shine with no residue.
Fig. 2. Chamomile
Gradually and naturally lightens. Enhances golden highlights without damaging the hair fiber.
Fig 3. Lemon
Boosts the lightening effect of chamomile naturally. Rich in vitamin C, it strengthens hair and adds shine and vitality. The perfect ally for golden, luminous highlights.
Fig. 4. Jasmine
A perfume that doesn't ask for permission. Floral, warm, and slightly sweet, the scent that stays with you all day without being too much. Recognizable from the first spray, unforgettable thereafter.
Fig. 5. Honey
A natural moisturizer par excellence. It retains moisture in the hair, seals the cuticle, and provides softness and luminosity from the first use. Used for centuries to nourish and beautify hair.
Fig 6. Carrot
Packed with beta-carotene and vitamin A. It stimulates growth, strengthens hair from the root, and provides a warm, natural shine. Used for generations for denser, more vibrant hair.
Fig 7. Apple
Natural source of vitamins and fruit acids. Seals the cuticle, balances the hair's pH, and provides immediate softness. The secret behind smooth, shiny hair with movement.
Fig. 8. Raspberry
Loaded with vitamin E and essential fatty acids. It deeply nourishes, protects against heat and the sun, and leaves hair soft to the touch.
Fig 9. Calendula
Naturally anti-inflammatory and soothing. It cares for the scalp, reduces irritation, and strengthens weakened hair. A flower with centuries of history in natural beauty.
Fig. 10. Red Vineyard
Rich in antioxidants and polyphenols. It protects hair from environmental damage, strengthens the hair fiber, and boosts natural shine. An ancestral shield for hair exposed to sun and heat.
Rooted in Ritual.
- Desenreda sin apelmazar
- Aclara y da brillo sin causar daño
- Protege contras los efectos del sol, el calor, el cloro y la sal
- Nutre y repara profundamente
| Blonde-in-1 Spray | Sprays de Camomila tradicionales | |
|---|---|---|
| Ingredientes | Naturales y de alta calidad | Rellenos sintéticos y químicos agresivos |
| Aclarado | Ingredientes naturales como la camomila, la miel y el extracto de limón | Decolorantes químicos |
| Resultados | Progresivos y duraderos | Rapidos, pero con daño a largo plazo |
| Fórmulas | Sin disruptores hormonales | Pueden incluir disruptores hormonales |
Our Story
aroē comes from the wisdom of those who watched us grow. Ancient formulas that worked before laboratories existed. 100% natural ingredients adapted for modern hair.
No bleaching. No damage. Just natural results.
FAQs
Yes. Formulated for all hair types. It nourishes, protects, and adds shine, whatever your starting point. If you have color-treated hair, it helps keep the color vibrant and brings luminosity to those blonde tones that fade over time. No chemicals, no compromises.
Apply the spray to damp hair from roots to ends. No need to rinse. You can use it before blow-drying, before ironing, or simply as a daily moisturizer. To enhance the lightening effect, apply it before going out in the sun or using a hair dryer.
Use daily. Results are cumulative.
Yes. The Chamomile Leave-in is formulated with natural ingredients that create a protective barrier against heat and UVA rays. And chamomile has an added bonus: it is heat-activated. So, every time you blow-dry or straighten your hair, the lightening effect is enhanced.
Protection and results in the same step.
Of jasmine and honey.
Jasmine is a tribute to Claudia’s father, who for years has adorned his shirt lapel with a jasmine flower and worn that same scent. Honey is his every-morning ritual for decades now. At 80 years old and with more energy than anyone, he is a true inspiration for this project.
A perfume that doesn't ask for permission. Floral, warm, and with a story behind it.
Yes, and in fact it is especially good for it. Color-treated hair tends to lose shine and vitality over time. The spray helps to nourish it, seal the cuticle, and keep the color more vibrant for longer.
The spray is specially formulated to enhance blonde, brown, and highlighted hair. On very dark hair, the lightening effect will be more subtle, but it will still perform its detangling function, and you will notice more shine and hydration from the first use. Thermal and UVA protection will continue to work on all hair types.
Erōe comes from hērōs, the Latin root of the word "hero." This is no coincidence: we believe that caring for your hair with natural ingredients, in your own way and without complications, is a small act of everyday heroism.
The lightening process is gradual and natural; it is not bleaching. Most clients notice more shine and luminosity from the first week. The golden highlights intensify with continued use, especially with exposure to sun or heat.
No rushing. No damage. That is how nature works.
At the moment, we ship throughout Spain, Portugal, and the United Kingdom.
Orders over €40 qualify for free shipping in Spain. For Portugal and the United Kingdom, shipping costs are calculated at checkout.
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